A home for food makers
Forage Kitchen
A shared kitchen in Oakland, built around the space and support I wished I’d had when I started.
Co-founder. Brand, founding story and creative direction. Illustration by RVH.
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My approach
When Matt and I started Forage Kitchen, I kept thinking about the space I wished I’d had. I worked with RVH on a drawing of the whole place, from the people cooking to the people sitting down to eat.
Press and numbers
What it needed to do
A commercial kitchen can look like equipment you rent by the hour. We wanted people to see the other things that could happen there: classes, a cafe, people making food, and people helping each other start.
The design decisions
I wanted people to see what went on in the kitchen.
RVH drew the kitchen in use. On the cafe menu you can see the orange sunburst logo above the food and prices.
The language
This is the space I wish I’d had when I started my business.
Starting a business is a lonely endeavor.
More of the work
Logo and colors
The logo
The colors
- Orange#F15823
- Navy#1E485A
- Red#EE3B33
Sampled from the cafe menu.
Credits & context
Brand concept, founding story and creative direction by Iso Rabins. Community illustration by RVH. Co-founded with Matt Johansen.